Today SymphonyIRI’s “2010 Summit: Reinventing CPG and Retail Conference” showed a solution to help Consumer Packaged Goods (CPG) marketers improve marketing accountability and ROI.
In the face of economic and environmental shifts, sales and marketing organizations need to collaborate effectively to produce marketing mix, price and trade results and deliver “one point of truth” to the organization. Business Intelligence holistic solutions are out here to provide CPG companies with a simple and accessible 360-degree view of their brand performance against past marketing plans and with continuous, repeatable capability of enabling them to improve their effectiveness and drive efficiency with their marketing plans.
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